Niara Sterling is a DJ, Event Producer, Host and rising Sound Engineer. Originally from Springfield, Virginia, she began her music career in Washington, D.C. in 2016 spinning at venues like Marvin and Velvet Lounge. It didn’t take Niara long to realize that music is one of her passions, and she made the decision to relocate to Brooklyn, New York to explore DJing as a full-time career.
In the span of this budding career, Niara hosted and DJ’d the radio show, Nature of a Sista, on Balamii radio. The show focused on new and classic deep cuts. Niara also DJ’d and managed musical direction for Alxndr London, Masego and Talib Kweli. Towards the end of 2018, Niara founded the party PERK with fellow DJ, JADALAREIGN. In its first year alone, PERK became known for providing an eclectic dance soundtrack accompanied by live instrumentation and bringing out over 600 people at House of Yes, Lot 45 and Le Bain. Aside from these accomplishments, she has crafted a sound of her own recognized all over the city.
Niara’s sound is in a continual evolution but currently, her musical style embodies rhythm, blues, soul, funk, gospel, hiphop, house and new genres from the diaspora. She is often noted for playing a variety of genres while blending both classic and contemporary music in her sets. Though time, dedication to her craft and more parties that one could count, Niara has built a reputation as a DJ known for her selections, professionalism, talent and skill for moving people to the dance floor with her sets! Niara’s clientele includes Adidas, Afropunk, HBO, Guggenheim and more.